From Prevention to Glam
Rodale shall partner with women's online network Glam Media to provide branded articles, slide shows and videos from Women's Health and Prevention magazines, reports MediaBuyerPlanner.
The content will appear on Glam's new Health channel, which pulls 9.6 million unique visitors a month, writes Folio. Collectively, Glam's channels attract 43 million monthly unique visits (via comScore).
Websites for and by women underwent rapid growth in the past few years, nearly doubling since July ‘06 and rising 35 percent last year alone, reaching 84 million visitors in July. Advertisers served 4.4 billion display ads across women's websites in May, the New York Times recently reported.
Last year Glam Media became the No. 1 women's online network, outdoing NBC's iVillage.