Beware friends bearing digicams
Slideshow creator RockYou has partnered with visual shopping search engine Like.com.
The relationship brings comparison shopping to users seeking similar styles to those of their friends'.
The pairing brings a feature to RockYou that allows users to buy clothing similar to what friends are wearing, thanks to a Like "style drawer" that juts out from slideshows, reports TechCrunch.
Like is powered by an image recognition software that can "see" what people are wearing, then give complementing suggestions from a pool of fashion brands it has partnered with.
Though the new feature is limited to the RockYou site, it fetches a US$ 0.80 CPM, which the partners are sharing. TechCrunch says heavy negotiations stand in the way of bringing the style drawer feature to social networks like MySpace.
