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Rocket Fuel's Growth Indicative of Evolved Marketer Sophistication


The Humble George John

It wasn't too many years ago that sophisticated targeting technologies came and went like summer pop hits, not necessarily because the underlying technology didn't add value, and often because the marketers spending money in online advertising simply weren't being pushed to be as efficient as possible.

In an interview with Ad Exchanger, Rocket Fuel's chief George John, in explaining his firm's explosive growth, humbly tipped his hat to a major influence: "Thankfully, marketers have become more serious about delivering quantifiable results through digital advertising and we have been here to really optimize those dollars spent."

Somewhere in Silicon Valley, there are a few dozen former CEOs shaking their heads.

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