New York-based National Academy of Television Arts & Sciences and Los Angeles-based Academy of Television Arts & Sciences are at odds over how and whether to go about creating a version of the emmys for amateur digital content.
The two academies had been working together for months on the creation of the awards, but that partnership seems to be shaky after it was revealed that the East Coast academy is working on its own version of an emmys for digital offerings, AdWeek reports. When the academies split in 1977, they agreed not to develop new awards without mutual approval.
ATAS last week sought to have the disagreement mediated by the American Arbitration Association. Sources say the Los Angeles-based academy also plans to file suit in U.S. District Court in Los Angeles, seeking injunction to prevent NATAS from launching any new awards related to digital content.