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Ripple Secures Funding, Gets into Jack in the Box

Video ad network Ripple TV has secured $10 million in second round venture capital funding and a new distribution deal through fast food franchise Jack in the Box, reports MediaPost.

The funding round was led by Draper Fisher Jervetson. DFJ co-founder John Fisher will join the Ripple board.

The Ripple system works by placing local retailer ads in displays that appear in other local retailers. Ads appear within content from CBS News, Yahoo and sports, weather and traffic from local news stations. Ads can be targeted based on a number of metrics and retailers can customize their ad messages for display.

The deal with Jack in the Box adds up to 2,000 outlets to Ripple's network. The company plans to have its video displays in Jack in the Box locations in the next few months.

Ripple will also provide free Wi-Fi Internet access in all locations it installs its video systems in.

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