AdWeek: Web Continues to Reach Affluent Audience

The more time a person spends online, the more likely they are to be affluent. In a new study looking at affluence and media usage, comScore Media Metrix found that users with household incomes of more than $100,000 spent about 27 hours on the Internet in August. The Internet may be the only medium in which target groups index higher usage in a direct relationship to wealth and income - an important learning for advertisers selling high-end and business-to-business goods.