Rich media vendors Eyeblaster and PointRoll have made their ad formats compatible with Firefox in order to reclaim the two percent of Internet Explorer users and millions of others who now use the open-source browser worldwide, ClickZ reports. Mozilla's Firefox has a total market share of 10 percent or so. Eyeblaster can serve its floating, expandable, polite banner and "window" formats to Firefox browsers, and PointRoll said its "Boy" formats now display in Firefox, Mozilla and many Netscape browsers.