United Virtualities, the makers of rich media advertising elements Shoskeles and Ooqa-Ooqa, announced they are providing rich media creative production for marketers and agencies in its Argentinian offices. Dubbing the offering "South-Sourcing," company founder Mookie Tenembaum points out that the Buenos Aires-based workforce can resize banners quickly, a process that can take up great deals of production time and costs, especially in rich media units.
The move is reminiscent of hints in the past year that agencies might move creative processes off-shore.
In January, a creative shop opened up in New York City for the expressed purpose of spreading creative developmen between its America-based creatives and other workers based in India.
