ClickZ: Why Rich Media Is Suddenly Everywhere

According to this article, the expansion of rich media being tied to the expansion of broadband is incorrect. The real reasons rich media have expanded are as follows:

• Flash Player Penetration
• Rich Media Proven to Increase Branding and Direct Response
• Falling (and irrelavance of) Click Through Rates
• Industry Layoffs Left the FOrward Thinking Ones Behind
• Publishers Need The Increased Revenue Rich Media Can Bring