L'Oreal Paris has named R/GA its lead global interactive agency, with the Interpublic Group shop beating out undisclosed contenders in a review, AdWeek reports. R/GA will create interactive brand campaigns, websites and customer management program, and undertake mobile marketing and interactive television efforts for L'Oreal cosmetics, skincare and hair products.

L'Oreal brands include Lancome, Garnier, Vichy, Biotherm, La Roche Posay and L'Oreal Professionnel. R/GA clients include Avaya, Lowe's, Nokia, Nestle Purina, Subaru and Verizon.

In a statement, Youcef Nabi, L'Oreal's client international general manager, said "R/GA has impressed us with their ability to present a 360-degree vision of the internet experience."