Web personality Sarah Lane

Web-based TV network Revision3 has launched popSiren, a Do-It-Yourself show with a feminine perspective.

Revision3 CEO Jim Louderback said most internet TV shows are geared toward men. "We know that women are a large and growing part of the internet generation."

Co-Host Sarah Lane said mainstream media entities hoping to target women are generally too focused on celebrity gossip. In contrast, web-savvy audiences are interested in so much more.

In addition to DIY projects, popSiren will feature tech trends, science experiments and pop culture topics.