Clickz: 2002: Industry Progress

Jeffrey Graham describes what he thinks "were the most important issues that emerged in 2002."

The winners are: Cross-Media Planning, Convergence, Reach/Frequency, and Brand Marketers.

Taking a critical look at this, I'd suggest that his top trends are more inline with what people are talking about, that what's actually happening on the ground. Whilst I agree that there has been some movement in those areas, I think that the major changes happened elsewhere.

So what were the main trend of 2002? I'm sure we'll answer that question in full before the year is out, but one thing that I will say now is that no list can be complete without a mention of the pay per click advertising scene, and/or the the overall revolution that has taken place in search engine marketing/optimisation over the last 12 months. Google's arrival in the PPC game has changed everything.