Revenue Science, at the behest of the Wall Street Journal’s web division, released findings indicating people who pay to get to WSJ.com content are more likely than the average web user to also seek out various financial services. MediaPost pointedly, if indirectly, noted that anybody with more than a few neurons already assumed this.
NetRatings helped Revenue Science collect the data on individual subscribers to WSJ.com. Neither that group nor Revenue Science released comparative data on how WSJ.com did relative to other financial sites, such as MarketWatch or Forbes.com.
Compared to the general population, the NetRatings data showed WSJ.com’s audience was about two and a half times more likely to visit online trading sites, and about one and a half times more likely to visit financial news sites.
