Behavioral targeting firm Revenue Science has been selected by Univision Online, the interactive division of Univision Communications, to help deliver more relevant advertising through behavioral targeting - the first time Revenue Science's technology has been deployed for a Spanish-language website. Univision.com is the most-visited Spanish-language website in the U.S., with more than 190 million visits and three billion pageviews over the last 12 months, according to the company.
"Throughout 2005, Univision.com had more advertisers than any other Spanish-language Web site and we are always looking for new ways to help these advertisers reach their target audiences," said Javier Saralegui, president of Univision Online.
"Working with Revenue Science will enable our advertisers to deliver their campaigns directly to high-value audiences such as Automotive, Personal Finance, and Wireless, no matter what page of our site they are on," said Tom Arrix, SVP of sales at Univision.com.
