Reuters has launched a video affiliate network program to allow blogs, news sites, and other online publishers to show Reuters news video by placing a video player on their sites and showing up to 20 of Reuters' international breaking news videos, writes CNET. The move is part of Reuters's effort to broaden its audience, boost its brand and take advantage of the growing online advertising market, said Stephen Smyth, vice-president of the Reuters media division.

During a pilot period, the video player will be offered free of charge to participating websites but may contain ads. Videos on the Reuters site contain 15-second pre-roll ads.

Reuters began showing video online in 2003 and added ads and banners to the content last year, Smyth said.

Reuters is working with on-demand internet TV startup Brightcove on the video distribution and eventual monetization of the service.