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Return Path Buys Bonded Sender

DM News reports that email services firm Return Path will announce its purchase of Bonded Sender, the whitelist email company that proposed last year to create a system of email postage to help stem the tide of spam.

Email security firm IronPort Systems is selling the division and will continue to support the product. IronPort will have a significant equity stake in Return Path. Existing clients of Return Path will have to pay extra to use the Bonded Sender system.

A study done in the middle of last year showed that Bonded Sender's system generated a fairly high percentage of false positives - instances where email recipients indicated messages were unsolicited, when in fact they were not. In such instances, the sender gets charged a postage fee that is subtracted from a deposit made before the mailing is sent.

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