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Retailer Sues Search Engines for Click Fraud, Seeks Class Action

Miller County, Arkansas

The Wall Street Journal reports that Google and Yahoo find themselves on the pointy end of a lawsuit for allegedly abetting click fraud. An Arkansas retailer, Lane's Gifts & Collectibles, sued the search engine giants claiming they overcharged for ads and even conspired with one another to continue doing so.

The small retailer is asking the circuit court in Miller County, Arkansas to certify the suit as a class action, potentially allowing the tens of thousands of companies worried about click fraud to pile on.

For good measure, the suit names Time Warner, Ask Jeeves, Walt Disney, Lycos, LookSmart and FindWhat.


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