NewMediaZero: IMRG to address issue of spyware

The British trade organization Interactive Media in Retail Group (IMRG) is considering its position on spyware, and seemingly, the more general issue of adware. Several of its constituencies have a few conflicting opinions on the matter. Many members worry that retailers' use of sketchy behavior-monitoring software and pop-up generators as marketing tools negatively affects the reputation of the industry. But some retailers are making good use of adware, the software that properly discloses its workings to potential users, and don't want to stop doing so. Publishers, who are often skipped over as media vendors in the process of adware advertising, are fairly certain all forms of the marketing are immoral. One publisher told NewMediaZero, "We want the IMRG to change its code of conduct so members can't work with spyware."