AdAge: Forbes.com to Flog Its Online Ad Success

MediaPost: Forbes.Com's Guarantee A Success

MediaPost writes:

In the beginning of September, Forbes.com told the world that it wouldn't charge advertisers for placements that prove completely ineffective. They called it a "brand increase guarantee" and the online advertising senate immediately divided into two camps - those who believed in the Internet as a branding medium and those who feared the outcome would brutally unmask the Internet's flaws. Well, the results are in and the believers have reason to gloat. […]

According to yesterday's announcement, aggregated results of the program show a lift in each of the four brand metrics measured as follows:

- Message Association: +28%

- Purchase Consideration: +14%

- Aided Awareness: +11%

- Brand Favorability: + 6%