The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Responsys Acquires Inbox Marketing

Email and lifecycle marketing firm Responsys has acquired Inbox Marketing, which focuses on optimizing email marketing, reports DM News. Financial details were not released. Inbox's expertise in targeting the right customer at the right time in their lifecycle and in list segmentation, fits well with Responsys's approach, according to Responsys CMO Scott Olrich.

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research