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Responsys Buys Loyalty Matrix

Prognostication service Loyalty Matrix has been purchased by e-mail marketing firm Responsys, reports DMNews.

The combination will enable Responsys to offer predictive analysis to its clients and help them find the best audience segment and channel for its messaging.

The Loyalty Matrix system takes into account past behavior, contacts and other information to build its predictive models.

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Responsys Buys Loyalty Matrix

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