The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed

Resident Evil 5 May Poke 'Light/Dark' Sensitivities

Is Capcom's Resident Evil 5, the latest installment in the horror game franchise, racist?

According to microscopiq, previews of the game are causing controversy as they show a white protagonist blasting his way through armies of black zombies. The game is set in a dusty desert village somewhere in Africa, portraying the Dark Continent as a place of ill will and a virtual wasteland.
Wired's Game|Life theorizes the problem lies in Japanese game designers not knowing their American history.

Nonetheless, "light and dark" will apparently be a big visual theme when Resident Evil 5 is released in the States, which could be as late as 2010.


Related Topics

Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research