Press Release: I-Commercials Raise Product Awareness, Purchase Intent by as Much as 80%

For those of you interested in online video advertising, Lightningcast, an e-video services provider, released a study of its ad effectiveness for Hyundai using Dynamic Logic research. It's all as self-congratulating as you'd expect, but I figure some of you might be interested in tracking this stuff.

Of course, this is the kind PR-driven research (is their another kind in our industry) that makes Robert and Masha see red. And they would have a point. Take a look a the headline they give for this press release, for example. In fact, the research does not find that purchase intent rises 80% (rather, 46%); the 80% refers only to awareness, though the headline doesn't spin it that way.

And besides, research that is based on one ad is hardly a statistically valid sample. It's a data point. Take it with a grain of salt.

Oh well, like I say, someone might be interested. Besides, I have to make my quota of posts today…