'The Closer' a Turner Original Series

Cable networks TBS and TNT will put their original series online and on-demand through summer, reports Broadcasting & Cable.

The seven series will feature new episodes on TNT.tv or TBS.com the morning after they air on television. The move pokes a hole in stock network arguments that posting shows online lessens the value of operator's carriage of those networks.

While other networks such as USA and FX have streamed shows on a limited basis, no channel to date has put a whole season online.

The two Turner-owned stations view online streaming as a brand-building move. While marketing emphasis will remain on the TV broadcasts, online encores are expected to engender awareness and audience loyalty.