CNET: Bush's site neck and neck with Kerry's in traffic race
On the advertising front, Republicans are burying Democrats, showing 113 million measured online ad impressions to the Democrat's 63,000. Senator John Kerry is making half of that up by running campaign ads amounting to about 52 million impressions, where President George Bush's campaign has run barely any.
While Nielsen/NetRatings reports the target sites themselves running neck and neck, a Hitwise query conducted for MarketingVOX shows the Kerry site getting about double the traffic, with several spikes in both sites over the past six weeks.
According to the Nielsen/NetRatings figures, which are based on panel data, Bush seems to have narrowed a slight Kerry lead in the past month, garnering 1.5 million visitors last month to Kerry's 1.6 million. The Hitwise data shows that much of that catching up may have come in the beginning of the month and receded since.
