Canadian e-commerce is slowly catching up to the rates of per capita spending seen in its friendly southern neighbor, according to DM News. Americans may have an image of back country lumberjacks when they think of Canadians, but DM News points out that they have a much higher concentration in urban areas than that found in the U.S., a trait that may help ingrain bricks-and-mortar shopping behavior. The report comes up with a few other theories to explain the lag.
MarketingVOX has been investigating the missing e-commerce in Canada for some weeks, exploring possible influences such as culture, taxes, internet penetration patterns, tendency to demand instant gratification, credit approval systems and other possible influences. That report will be published soon.
Earlier Canada Trade
Mission, circa 1649
Over the past year, data on the issue has proven inconsistent, alternately showing Canada catching up or continuing to fall behind.