Business-to-business websites provide a less-fulfilling user experience than business-to-consumer sites, according to Nielsen Norman Group's first B2B Website Usability report, writes DM News. Those using B2B sites accomplish what they set out to do only 58 percent of the time, compared with 66 percent for B2C e-commerce sites.

"Most b-to-b sites are stuck in the 1990s in their attitude toward user experience," Jakob Nielsen, cofounder and principal of Nielsen Norman is quoted by BtoB Online as saying. "By still designing for themselves rather than for their customers, they place serious barriers in the way of prospects who use the Web to discover companies to put on their short lists."

Lack of pricing information tends to be a major problem for B2B sites as well. Users in the study listed price as a type of information that most matters, yet it's where B2B sites are most lacking, according to the report.