Clickz: Newsletter Content: Time for a Fresh Start!

Here's another in a long line of tip-related articles that offers some insightful recommendations and tips on Spring cleaning your email newsletter house.

My favorite:

• Create your own experts. Every company has people who are thought leaders. Find one who can tackle a tough topic every issue, and give her a column of her own. This is a good way to test this person's ability to lead a forum. Who knows? Perhaps she is an ideal candidate for a future corporate blog!