MediaPost: IAB Kicks Off Road Show

DM News: IAB Road Show More Pitch Than Data

Feedback from the 1st day of the Cross Media Optimization Study Road Show. DM News writes:

Meanwhile, presenters yesterday used the words "persistence" and "patience" repeatedly when referring to making the case for Internet advertising, and questions from the audience seemed aimed at getting ammunition to take back to work.

"A bunch of these marketers have been through the fire and have dealt with a resistance to change in their organizations," said attendee Geoff Ramsey, president of research aggregator eMarketer, New York, in a post-event interview.

Referring to the dot-com implosion and resulting backlash, Ramsey said a lot of Internet advertising's survivors until recently held the mistaken belief that data alone would change negative perceptions surrounding their medium. Now, they're seeing a need to evangelize, he added.