iMedia: Reebok’s Micky Pant
iMedia scored an interview with Reebok's VP of global marketing, the man responsible for memorable web promotions such as "Terry Tate, office linebacker." Micky Pant explains how Reebok chose the Internet as the medium it could use to exploit brilliant ideas - like the Tate one - that otherwise couldn't have been executed on TV alone.
Pant also hinted at details of Reebok's upcoming WhoDunIt campaign and plans to have pop stars debut new numbers on the Reebok site.
[Breaking news…]
Since the publishing of iMedia's interview this morning, Reebok announced that Mickey Pant is stepping down to start a new venture in his native India. Pant will be succeeded by Dennis Baldwin, previously senior vice president of global footwear.
