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Reebok to Launch an Online Whodunit Campaign

IAR: Reebok Launches Online Crime-Caper Campaign

Reebok, on Monday, will launch a multi-media campaign called "Reebok's Whodunit?" The campaign kicks off on television June 24 during the BET awards and features four NBA players who "star" in an online mystery/crime game. Visitors can sign up online to be investigators in the game and be entered to win a trip to the 2004 NBA All-Star Game.

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