Digital Bulletin: Reebok Runs European Ad Campaign Exclusively Online

Claiming to be the first digital-only campaign, Reebok has adapted the offline "Whodunit" campaign for online use with what is claimed to be the largest use of Flash-video on the web. The campaign, which has already run in the U.S., will be adapted for online use with Macromedia's Flashtalking, a highly compressed, simplified version of the company's standard Flash product. The original offline creative was done by Arnell Group and adapted for online use by Mediaedge:cia and Zentropy Paris. Ads will appear on Yahoo and MSN properties.