NYT: A Tongue-in-Cheek Candidate
Lester Spreight, the actor who plays Terry Tate in Reebok's television commercials, has entered the now comical race for governor of California. Reebok, on behalf of Spreight, filed official documents yesterday. In support of the candidate, Reebok has created a promotional web site, along with the tagline "Save our state - vote Terry Tate."
The now farcical race, including Gary Coleman, Leo Gallagher and the former Leo Burnett creative known as Father Guido Sarducci, will certainly provide Reebok with a vast amount of free publicity, but there may come a time when Californians start to tire of being an electoral mockery. A Reebok spokesman told the Times that people who felt the campaign an insult to democracy "are not part of the target audience."
Florida must be enjoying this.
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