Adweek: Reebok Asks 'Whodunit?'
Combining star endorsers and an online mystery hunt, Reebok's new "Whodunit?" campaign has viewers view a crime scene, interview witnesses and interrogate suspects. New clues arrive over time via email. Would-be sleuths must determine which of the professional basketball players overwhelmed his opposite with a crossover dribble.
The campaign, constructed by Los Angeles online agency Zugara, comes at a strange time, given the current mystery over the possible murder of Baylor University player Patrick Dennehy.
