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Reducing Confusion in Pay-for-Inclusion

MarketingProfs: Paid URL Inclusion: Is It for You?

MarketingProfs' Scott Buresh published a comprehensive review of when and when not to pay for inclusion in web site directories and search engines. This corner of the online marketing community suffers from much confusion, with many people not understanding why they should pay to be included in directories that, theoretically, would spider their sites eventually anyway.

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