MarketingVOX: The Voice of Online Marketing | MEDIA KIT | NEWS TIPS

Record Spam Fine by FTC against Jumpstart

The Federal Trade Commission (FTC) last week fined Jumpstart Technologies with a $900,000 civil fine - the largest-ever penalty for violating the CAN-SPAM Act, reports Internet News. The FTC said Jumpstart violated the law by disguising its commercial emails as personal messages: It forged the address in the From line and made it appear as if a friend of the recipient had written the email (it acquired names and email addresses via a promotion). The FTC's complaint also Jumpstart misled consumers about the terms and conditions of the promotion.

Related Topics

e-mail marketing
direct marketing
spam & anti-spam
legal, government & regulation
worst practices

Search

VideoEgg
sponsor
E-Mail This Story email this story «

Subscribe to MarketingVOX|News

MARKETING JOBS