Ad Age: FREE SAMPLES FOR THE FIRST 300 MILLION

RealNetworks today launches a promotion offering free access without the use of a credit card to its subscription-based media service that features streaming audio and video content on the Web.

The promotion, backed by print and online advertising, offers consumers a free two-day trial starting today of RealOne SuperPass service without having to use a credit card number to access the service. The premium service offers streaming audio and video content from CNN, Fox Sports, ABC News, the National Basketball Association, 50 ad-free radio stations and other content.

How many times have we seen online promotions that are supposedly free only to click through to reach that stumbling block where you have to enter your credit card number? And then it always becomes incumbent on you, not the marketer to remember when your free period is up. They don't care. They already have your credit card number and they will just start billing you when the free period is over.

RealNetworks should be applauded for launching an honest free trial campaign.