MediaPost: Internet Looks to Garner More Newspaper Ad Revenue

Real Estate ad revenues look to be shifting from print to online, although the process has only just started. One of the key drivers is the tendency for online ad opportunities to be priced per lead, typically a much more efficient way to buy exposure than paying for listings. Publishers of internet directories turned to per-lead pricing when their inventory went unsold despite performance that was typically far superior to print. The switch seems to be working.