Alloy Access is partnering with Real Content Group for a number of Alloy's mobile marketing initiatives, reports MediaPost.

The partnership will result in a series of new marketing formats — including content integration, branded text and content sponsorship — for Alloy's mobile properties.

Some will be specifically targeted to Hispanic and African-American users, which reflect higher average rates of mobile device and multimedia use than the rest of the population.

The partnership also avails Alloy to Real Content's carriers and content providers.