Blast from the past

Reader's Digest is about to launch a platform for the creation and reporting of ads on its network sites, reports Mediaweek.

The AdWizard system allows small and mid-sized businesses to create custom ads for display on food sites operated by Reader's Digest.

Advertisers will be able to track the performance of those ads and make the necessary adjustments.

The AdWizard platform will run across all of Reader's Digest sites, including the one for Rachael Ray Magazine, and may be later expanded to other food sites.