ReachLocal announced the local search firm won $7.75 million in VC funding, led by VantagePoint Venture Partners. CEO Zorik Gordon said his firm hopes to bridge the vast gap between the amount of money local businesses spend on marketing and the relative paucity of online marketing opportunities targeted down to the local business level. ReachLocal is putting together a ground force of sales people that it can employ against search engine media from a variety of larger firms.