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ReachLocal, Efficient Frontier Bring SEM to SMBs

ReachLocal and Efficient Frontier announced a strategic partnership to bring search engine marketing to small and midsize local businesses. The partnership gives local businesses access, through the ReachLocal advertising platform and network of independent sales agents, to the paid search marketing solution managed by Efficient Frontier and used by large search marketers. Under the terms of the agreement, ReachLocal will offer clients the Efficient Frontier solution as part of an overall service that also includes search engine campaign set-up and management, simplification of online media buying across multiple online publishers, and robust campaign reporting with phone call and web activity tracking.

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