AdWeek: Avenue A/Razorfish Introduces Search Arm

Avenue A's Razorfish launched a search-specific arm for its agency services. The awkwardly-named Avenue A/Razorfish Search will combine staff from Razorfish as well as grafting on the recent aQuantive holding company purchase of eonMedia. Razorfish currently books about a quarter of its revenue from search services, which would amount to about $75 million if that proportion held for Razorfish's anticipated revenues this year.