MarketingVOX's Content Takes Five Major Forms

» Aggregated news - one to five paragraph stories that combine multiple reports and distill them into highly concentrated data, often re-spinning stories that trade reporters misunderstand.

» Small items of note - usually of interest to a subset of MarketingVOX's audience.

» Twice monthly investigative features - written by freelance journalists with specific expertise - covering missed angles.

» Archival content made easily searchable - The comprehensiveness of VOX's dozen or so stories each day makes this archive the one place on the web you can go to search for an online marketing fact and be reasonably certain you'll find it directly.

» Ads - Yes, VOX's audience is so narrowly focused that the audience considers online marketing advertising a form of content. We see this reflected in a "rub-off" effect, where advertisers find their creative pulls better on MarketingVOX, with its critical mass of marketing buyers, than it does on other trade publications. We also see this in the enthusiasm with which the audience reads MarketingVOX…