Online Trade Advertising for Marketers MarketingVOX is the daily online marketing news journal that online buyers trust to be comprehensive yet succinct. Written by industry practitioners, the site doesn't just summarize the news - it gives it the voice and rich background only buyers could. This expertise, coupled with a willingness to ask hard questions, made MarketingVOX the favorite among online buyers. It is intensely followed by thousands of internet buyers, who tend to open the daily newsletter within minutes of its arrival each morning. How this Helps Advertisers The loyalty that our readers show to MarketingVOX impacts their perceptions of the advertisers. Because the content is so focused for the online buyer, buyers are more likely to react to these advertisements, and we record consistently higher clickthroughs and better qualified leads compared to other media sites. And, most importantly, the focus of MarketingVOX has reached that critical mass where the ads themselves become desirable content for a well-targeted audience. The numbers show MarketingVOX to be the most efficient vehicle to reach internet buyers, bar none. Ask the advertisers… What Our Advertisers Say… "Month in and month out, MarketingVOX consistently delivers the highest click through rate. The content it delivers is so focused and relevant to marketing professionals." "MarketingVOX brings a new meaning to personal attention. Expect a detailed analysis of your campaign both before and after deployment, plus a dedicated company truly concerned with your ROI." "The group at MarketingVOX was professional, knowledgeable and great to work with. Thanks MarketingVOX!" "MarketingVOX is the top daily read for marketing professionals who need to quickly digest the news of the day that actually matters. You won't find "If you've advertised on other marketing trade sites with mediocre results, try placing an ad on MarketingVOX. I did, and it quickly became a cornerstone of my buy for a major trade advertiser. I was very pleasantly surprised. "Working with MarketingVOX has been a pleasure. Not only are my ads served correctly, on time, and to guarantee, but I receive proactive suggestions from MarketingVOX on how to improve my results. We've followed those suggestions, and guess what? We're doing even better than we did last quarter" MarketingVOX Concentrates Internet Marketing Buyers in One Place Many of the advertising trade sites attract a much wider audience profile including students, micro-businesses, reporters, analysts, bloggers, reps and consultants. MarketingVOX delivers a concentrated audience of powerful online media buyers from organizations like these: Marketers Ford, Microsoft, Pfizer, Gateway, Verizon, Earthlink, Logitech, Sprint, FedEx, The Hartford, HP, Tenet Healthcare, Samsung, Suntrust, Borders, State Farm, TicketMaster, Showtime, Motorola, AOL, Dell, Cendant, Ameritech, Accenture, Google, Zacks, GM, Siebel, Warner Bros., Matchnet, Monster.com, Siemens, Pioneer, Nortel, Apple, Harley Davidson, Hallmark, Sheraton, Reliaquote, Diesel, LL Bean, AT&T, Midas, Classmates.com, Xerox, Disney, Direcway, MBNA, Intuit, Autobytel, Cisco, Seagate, Sun, IBM, Shell, Intel, PayPal, eBay, Toshiba, Thompson, Geico, Nike, Monster.com, Nissan, Home Depot and many, many more. Agencies McCann Erickson, Ogilvy, Leo Burnett, Carat Interactive, TribalDDB, ModemMedia, Digitas, Interpublic, Underscore, Saatchi, Richards Group, Fallon McGellicut, Digital Impact, Starcom IP, Bigfoot, Euro RSCG, Wunderman, Publicis, SBI.Razorfish, US Internet, Semaphore, Gray, TBWA, Weber, BIG Interactive, Mass Transit, BBDO, Arnold, Avenue A, RGA, JWT, Weber Shandwick, I-Frontier, Atmosphere, McKinney-Silver, OMD… the list goes on. Just Online, Just Buyers MarketingVOX covers online marketing, and its audience shows it. Where other leading trade publications, like MediaPost, have significant readership of buyers dealing with traditional media, MarketingVOXís editorial mix provides online buyers what they need and want. MarketingVOX is for buyers, it isnít for online newbies, nor is it for blue-sky media intellectuals. Our audience lacks new agency hires, marketing department interns, social scientists and think tank fellows. Unique among all marketing trade publications, itís written solely by marketing practitioners, and it focuses on immediate events real marketers need to know. Again, the audience reflects this:
Audience Characteristics This audience is senior, wealthy, and hails from companies with very large budgets. It tends to be focused on direct response media, with three quarters personally responsible for online media decisions, and smaller proportions also responsible for print and direct marketing efforts.  The average annual media budget spent by a MarketingVOX reader is $3.47 million. Many spend more than that on other online marketing services, particularly, email solutions, ad management systems, rich media, search marketing, web metrics and other related services. The subscribers who work for agencies report that their firms have on average about 47 different clients.
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Just Online Buyers. The Most Effective. The Most Efficient.
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| MarketingVOX: The Voice of Online Marketing | | MEDIA KIT |
