"That blazer, it is a-mine"

Ralph Lauren has launched a 24-hour "window shopping" touch screen at its Polo Ralph Lauren store in London, granting customers the ability to shop without ever actually entering the store, reports USA Today.

The 78 inch lighweight touch foil screen was applied directly to the store's glass and is a special promotion for Wimbledon. Ralph Lauren launched a similar, but smaller window in New York for last year's US Open.

Shoppers can touch to purchase outfits on the screen. They are contacted the next day, via email or phone, for payment and shipping info.