MarketingProfs: Blog for Business: Is It Right for Your Company?

Barbara Payne, principal of ReallyGoodFreelanceWriter.com, has joined our ranks as a full-fledged evangelist for business blogs, answering the rhetorical question her headline poses with a resounding "Yes!" Frankly, not much new ground in this column for those following the biz blog trend closely (such as subscribers to my sporadic I-Blog discussion forum), but she does a reasonably effective job of making a case for why many companies can benefit from a business blog, organizing her argument according to a Pluses, Potentials and Concerns essay model.

One stat she cites, which I've never heard before, sounds a bit suspect: "More than three billion blog pages are indexed on the Google search engine." I wish she'd provided a source on that.

Also, she references a Harvard Business Review case study as a cautionary tale on business blogging, but if it's the one I'm thinking of (and I'm pretty sure it is), I believe she missed the fact that this was a fictious hypothetical company, not a real case study.