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RadioShack to Launch New Campaign With 'Advertorial' Banner

Ad Age: RadioShack Launches Novel Health Product Promo

On October 19, RadioShack will introduce a new line of health-related electronics products using Prism Media Networks' new Concert Banner. The Concert Banner combines "advertorial" information along with a "sponsored by" tag in a revenue sharing ad unit. Publishers such as CMP, Dow Jones and Rodale will provide editorial for RadioShack's Concert banners.

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RadioShack to Launch New Campaign With 'Advertorial' Banner

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