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Democratic Payment Experiment Proves Successful for Radiohead

Lead singer Thom Yorke

Despite reports that freeloaders outnumbered paid downloaders, Radiohead's experimental release of album In Rainbows — online, pay-as-you-wish — was the right move, according to lead singer Thom Yorke.

comScore reports the album made $3 million in its first month. 40 percent of its one million downloaders paid for the music, averaging $6 each.

"In terms of digital income, we've made more money out of this record than out of all the other Radiohead albums put together forever," Yorke told Wired.

Under its contract with EMI, Radiohead cannot sell albums from online venues like iTunes. In Rainbows was released outside the label. Electronista reports the band is warming to the idea of releasing its work on iTunes.


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