Adrants: Clear Channel to Write Copy For Advertisers

Radio firm Clear Channel is pushing its own ad creation services, hoping to reduce station switching due to highly annoying radio ads. A great deal of discussion has been afoot in recent weeks about the sad state of online creative, but at least on the internet, viewers can avert their eyes and just read the content. People do not often leave sites due to ads, but on radio they tend to surf between a few pre-set favorite stations. The Creative Resources Group (you can just smell the creative juices oozing out of firm with that name) has a staff of ten.